What is Product Information Management (PIM)

What is Product Information Management?

Product Information Management (otherwise known as PIM or Master Data Management MDM) is a valuable tool that helps merchants consolidate and centralize all of their information surrounding the products they offer. From SKU’s to product identification numbers, Product information management systems centralize your businesses digital assets in a way that makes it easy to manage. 


The main purpose of a PIM is to securely store your product information so it can be easily accessed, extracted, evaluated and utilized to your advantage. Without a proper PIM system in place, these processes can be very cumbersome and time consuming – Valuable time will be wasted trying to maintain large quantities of product information.


In the retail industry where suppliers hold countless products from various different sources, a Product Information System essentially translates meaningless information into enriched data that can be easily accessed and used advantageously.

Product Information Management System
PIM and Automated
Catalog Production

PIM or Master Data Management (MDM) systems are particularly valuable when producing a catalog – With the recent uprise in product catalogs, merchants can produce small or large catalogs at the click of a button. The information within the PIM system communicates with the automated catalog builder to match the data with the appropriate images and information.


ONISON’s automated catalog production software is a simple 3-step process – Drag images into web-based asset manager, drop data file onto images, choose output template. Just like that, a professional catalog of any size is ready to be distributed via print or web.


Catalog Automation - on demand catalog building software
1. Extract Data
- Data collection from existing sources like ERP or supplier databases
- Organize which data you want to integrate into catalog
2. Enrich Data
- If necessary, translate data into multiple languages
- Classify products and associate them to one or several catalogs
3. Distribute Data
- Select data and catalogs you want to distribute through each channel (e-commerce, print, social, etc.)


Who needs a Product Information Management System?


  • Businesses that see value in product catalogs or product sell sheets
  • Businesses that carry large amounts of products, especially from various sources
  • Businesses that want to centralize their data so that it is accessible for different sales channels
  • Businesses that need to control the quality of their product data (duplicate detection, completeness, consistency)
  • Businesses that don’t want to deal with the cumbersome processes of storing data inadequately via spreadsheets
  • Businesses that value being organized and structured in a way that benefits all


What kind of data resides in a PIM or MDM?


  • Marketing data (descriptions, labels, media assets)
  • Digital Assets (Images, videos)
  • User notes (comments, rates, etc.)
  • Technical data (SKU's, Identifiers, measures, etc.)
  • Prices
  • Logistics data



The Company

Onison Corporation is a leading global provider of branding tools that assist companies to manage their digital assets and contents for various media outputs.

Products & Services

Onison's scalable enterprise brand management platform provides a smart approach to manage brand and marketing workflows.

ImageDirector Media Asset Management
Preeon Web-to-Print Publisher
Automatic Catalogue Production
Product Information Management

We are available 365/24/7 with a primary goal to ensure that our customers utilize their applications to their full potential.

+41 44 585 36 63

North America:
+1 604 681 4191
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