Product Information Management (otherwise known as PIM or Master Data Management MDM) is a valuable tool that helps merchants consolidate and centralize all of their information surrounding the products they offer. From SKU’s to product identification numbers, Product information management systems centralize your businesses digital assets in a way that makes it easy to manage.
The main purpose of a PIM is to securely store your product information so it can be easily accessed, extracted, evaluated and utilized to your advantage. Without a proper PIM system in place, these processes can be very cumbersome and time consuming – Valuable time will be wasted trying to maintain large quantities of product information.
In the retail industry where suppliers hold countless products from various different sources, a Product Information System essentially translates meaningless information into enriched data that can be easily accessed and used advantageously.
PIM or Master Data Management (MDM) systems are particularly valuable when producing a catalog – With the recent uprise in product catalogs, merchants can produce small or large catalogs at the click of a button. The information within the PIM system communicates with the automated catalog builder to match the data with the appropriate images and information.
ONISON’s automated catalog production software is a simple 3-step process – Drag images into web-based asset manager, drop data file onto images, choose output template. Just like that, a professional catalog of any size is ready to be distributed via print or web.
Who needs a Product Information Management System?
What kind of data resides in a PIM or MDM?