Secret of Taggon's Success

Taggon addresses the needs of content contributors in an elegant manner. It's responsive WOW-Editor (Write-on-Webpage) goes well beyond the existing "what you see is what you get" (WYSIWYG) HTML editors, providing superior simplicity that allows for the modification of text, images, and tables directly through the webpage without the need to toggle between different views. It is so simple and intuitive that no training is required since it looks and operates like Microsoft Word. The users do not even feel as though they are adopting a new application. Taggon is remarkably user-friendly and efficient that any other compar­able system is made to look archaic. With Taggon, the promise to put the responsibility of content management into the hands of the real content creators is finally being delivered.


WYSIWYG HTML editor, responsive WOW-editor mobile friendly, Taggon CMS, Onison


As a rule of thumb, if your contributors need additional training to manage web content, your efficiency and success are being jeopardized. Your "content management" will invariably fall victim to an IT bottleneck. The reason for this is simple: Applications that are not utilized on a daily basis can only be successful if they mimic well known processes. This way, operating the system will be extremely intuitive so that no training is required. In today's fast paced world, people are unable to invest the time needed to adequately learn new applications as they are being overwhelmed by their never-ending lists of tasks.


Write Directly on Webpage


This is what the secret of Taggon's success is built on: At all times, the user of Taggon is able to see the final result and does not need to toggle between the different views of an editor and a browser. In fact, the most common "mistake" of users is to forget that they are NOT in Taggon, since the content in the Taggon application is an identical twin of the live site. While this might initially sound trivial, it is a decisive factor in building the confidence of the user. For the first time, WYSIWYG is made real for text, images, tables, menus, and anything the user is utilizing. WYSIWIG is a starting point, and not the solution. The fact that an application might be easy to use is not sufficient; it has to be dead simple and so intuitive that people can use instantaneously.

In the search for a successful approach, it is helpful for system evaluators to understand that they have a large pool of content contributors with the knowledge and resources to maintain and update even complex web content. The key to success is the ability to leverage their existing expertise, experience, and capabilities rather than forcing new systems upon them that require additional training.


Taggon's Simplistic Approach


In Taggon, text is modified in the same way the basic features work in Word and other text editing applications. This goes well beyond existing "WYSIWYG" editors. This includes all useful short-cuts with the keyboard, drag-and-drop functionalities that behave as in Word, even across text, images, and tables simultaneously, and provides the same experience for single, double and triple clicking or CTRL and clicking. The simple fact is that users of Taggon will already have a familiarity with how it works, based on previous Word use. It does not matter how advanced an individual is with their use of Word, as it is possible to continue to work as they always have while using Taggon.

Images can be inserted out of ImageDirector, the popular media asset management system. As a result, the user does not have to fight with an image repository or folder structures that accumulate hundreds, if not thousands of images and files that are uncontrollable. The user finds himself in the comfort of an enterprise level media asset management system that allows for the rapid searching and finding of the required information. As the files can reside in the system with a media neutral format, the user is not concerned in selecting file sizes or file types but instead, finds and selects the image, inserts it and can then crop, resize and move at will. Upon saving, the system takes care of the deployment of the correctly compressed file for Internet usage. This is another example of a relatively trivial feature, however, if you look through just a few of the larger sites, you will quickly find that there are inadequate file sizes online that potentially result in a poor user experience.


Insert/Edit Images, Responsive Tables and Menus Easily


Files are also handled with pure simplicity. The user only inserts the file from ImageDirector and is given the necessary options. The user is then guided through the process step by step and is unable to make mistakes. Uploading new files, given the user has the rights to do so, is just as simple.

Tables are equally uncomplicated. Most HTML programmers will attest to the fact that this is where a challenge can be found. Taggon's claim is that it works with the same ease as in Word (or even easier). Taggon is to the point where the tab key is doing what you would expect in Word, moving freely from one cell and row to the next. All necessary features can be edited with ease through a comprehensive table properties menu.

Editing a menu or even a menu structure can be very frustrating, and this is where existing content management systems miserably fail to deliver. That is not the case with Taggon. The user is provided with a context menu right in the live structure and can manipulate at will, move a menu item or even an entire tree from one place to another, copy, delete, rename, or do whatever is needed, all available at the fingertips of the user. In fact, most content management system professionals would say that creating templates is the responsibility of the design team. However, in situations where the user requires a few pages containing a table, how efficient would it be to have to wait for the design team to complete this task? Given that the user’s goal is to finish his work as soon as possible, this process would be far too time consuming. In Taggon, given the permission, he can do this by simply saving his work as a template.


The only CMS with Integrated SEO Tools for All devices


Search Engine Optimization (SEO) is mission critical. Organizations that miss out on SEO have not yet understood how fundamentally user behavior in selecting goods and services have changed. However, SEO does not need to be overly complicated. Search engines are doing a pretty good job in determining content, provided that it is made visible to them. The developers of Taggon have recognized this shortcoming in most Content Management Systems. Instead of burdening organizations with SEO tasks, Taggon has the most important SEO processes automated and integrated. Its page output is fully optimized for search engine visibility and responsive to desktops, tablets, and mobile devices.


Lead Generation


Lead Generation is included in Taggon. Thus, users can identify visitors and decide how to approach leads that are generated on an ongoing basis.

If you are desiring a rapid launch with information that is constantly updated, coupled with a system that is motivating people to actually contribute, you will need to follow the simple rule of simplicity.



 
 
 

The Company

Onison Corporation is a leading global provider of branding tools that assists companies to manage their digital assets and contents for different media outputs.

Products & Services

Onison's scalable enterprise brand management platform provides a smart approach to manage brand and marketing workflows.

ImageDirector Media Asset Management
Preeon Web-to-Print Publisher
Onxxon Media Broadcasting
Automatic Catalogue Production
Product Information Management
POS Price Tag Editor
Digital Signage Mobile App
Support

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